Steeds meer bedrijven willen hun MVO beleid ontwikkelen of professionaliseren. MVO Marketing Vibes helpt Food en andere FMCG bedrijven, van boer en A-merk fabrikant tot retail en horeca, met:<\/p>\n
- \n
- De pragmatische ontwikkeling van een MVO strategie, gebaseerd op de CSRD en ISO 26000, die past bij het bedrijf, de maatschappelijke uitdagingen (zoals Sustainable Development Goals) en de verwachtingen van stakeholders.<\/li>\n
- Sterke implementatie van MVO, zodat het beleid structureel in de bedrijfsvoering wordt ge\u00efmplementeerd.<\/li>\n
- Doeltreffende MVO communicatie, inclusief MVO jaarverslagen conform GRI, Integrated Reporting (IR) en CSRD.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ disabled_on=”on||” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” use_custom_width=”on” custom_width_px=”800px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mvomarketingvibes.nl\/wp-content\/uploads\/2017\/01\/blob-groen-3.png” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” admin_label=”Afbeelding Bedrijf & MVO voor desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”bouwstenen” module_id=”bouwstenen” _builder_version=”4.16″ text_font_size=”12″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n
\nStrategiebouwstenen<\/strong><\/p>\n
- \n
- Motivatie, visie, missie, ambitieniveau<\/li>\n
- Marktontwikkelingen<\/li>\n
- Stakeholder identificatie, dialoog en onderzoek<\/li>\n
- Dubbele materialiteitsanalyse<\/li>\n
- KPI formulering<\/li>\n<\/ul>\n<\/div>\n\n
Implementatiebouwstenen<\/strong><\/p>\n
- \n
- MVO organisatie<\/span><\/li>\n
- Supply chain due diligence<\/span><\/li>\n
- Projectteams trainen en begeleiden<\/span><\/li>\n
- Voldoen aan certificering\/keurmerk<\/span><\/li>\n
- Samenwerkingsverbanden opzetten<\/span><\/li>\n<\/ul>\n<\/div>\n
\nCommunicatiebouwstenen<\/strong><\/p>\n
- \n
- Stakeholder engagement<\/li>\n
- MVO jaarverslag conform GRI, IR en\/of CSRD<\/li>\n
- Marketingcommunicatie (o.a. verpakking, website)<\/li>\n
- Sales presentatie<\/li>\n
- Corporate communicatie en PR<\/li>\n<\/ul>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|on|on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mvomarketingvibes.nl\/wp-content\/uploads\/2017\/01\/blob-bedrijf.png” align=”right” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” admin_label=”Afbeelding Bedrijf & MVO mobiel” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” sticky=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Strategiebouwstenen mobiel” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
![](\"https:\/\/www.mvomarketingvibes.nl\/wp-content\/uploads\/2017\/01\/blob-1-3.png\")
<\/p>\n\nStrategiebouwstenen<\/strong><\/p>\n
- \n
- Visie, missie, ambitieniveau<\/li>\n
- Stakeholder identificatie, dialoog en onderzoek<\/li>\n
- Dubbele materialiteitsanalyse<\/li>\n
- KPI formulering<\/li>\n<\/ul>\n<\/div>\n
[\/et_pb_text][et_pb_text admin_label=”Implementatiebouwstenen mobiel” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
![](\"https:\/\/www.mvomarketingvibes.nl\/wp-content\/uploads\/2017\/01\/blob-1-1.png\")
<\/p>\n\nImplementatiebouwstenen<\/span><\/strong><\/p>\n
- \n
- MVO organisatie<\/span><\/li>\n
- Supply chain due diligence<\/span><\/li>\n
- Projectteams trainen en begeleiden<\/span><\/li>\n
- Samenwerkingsverbanden opzetten<\/span><\/li>\n<\/ul>\n<\/div>\n
[\/et_pb_text][et_pb_text admin_label=”Communicatiebouwstenen mobiel” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
![](\"https:\/\/www.mvomarketingvibes.nl\/wp-content\/uploads\/2017\/01\/blob-1-2.png\")
<\/p>\n\nCommunicatiebouwstenen<\/strong><\/p>\n
- \n
- MVO jaarverslag conform GRI en\/of CSRD<\/li>\n
- Marketingcommunicatie<\/li>\n
- PR<\/li>\n
- Stakeholder engagement<\/li>\n<\/ul>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”40px|||” custom_padding_tablet=”” custom_padding_phone=”0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mvomarketingvibes.nl\/wp-content\/uploads\/2017\/01\/divider-oranje.png” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” admin_label=”divider stippellijn” _builder_version=”3.23″ custom_margin=”||30px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” sticky=”off” always_center_on_mobile=”on” global_module=”152″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” module_id=”merk” _builder_version=”4.18.0″ custom_padding=”||0px|||” transparent_background=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” custom_padding=”||40px|” custom_padding_tablet=”” custom_padding_phone=”” use_custom_width=”on” custom_width_px=”800px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Merk” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n
Merk & MVO \u2013 MVO advies op merkniveau<\/span><\/h2>\n
Van merken wordt steeds meer verwacht dat zij niet alleen waarde toevoegen voor het bedrijf en de consument, maar ook voor de maatschappij. MVO Marketing Vibes helpt consumentenmerken positieve impact te maken o.b.v. haar kennis van duurzaam consumentengedrag en maatschappelijke ontwikkelingen. MVO Marketing Vibes helpt bij de strategie- en conceptontwikkeling van nieuwe merken, producten en campagnes en en zet deze succesvol in de markt.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ disabled_on=”on||” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” use_custom_width=”on” custom_width_px=”800px” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mvomarketingvibes.nl\/wp-content\/uploads\/2017\/01\/merk-groen-3.png” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” admin_label=”Afbeelding Merk & MVO voor desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Bouwstenen merk” module_id=”bouwstenen” _builder_version=”4.16″ text_font_size=”12″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n
\nPositioneringsbouwstenen<\/strong><\/p>\n
- \n
- Merkpositionering versterken met ‘societal brand purpose’ passend bij merk, maatschappij en consument<\/li>\n<\/ul>\n<\/div>\n\n
Innovatiebouwstenen<\/strong><\/p>\n
- \n
- Conceptontwikkeling nieuwe duurzame producten met propositie aansluitend bij de doelgroep<\/span><\/li>\n
- Bestaande productportfolio verduurzamen<\/span><\/li>\n<\/ul>\n<\/div>\n
\nActivatiebouwstenen<\/strong><\/p>\n
- \n
- De juiste snaar raken om de doelgroep in beweging te zetten<\/span><\/li>\n
- Conceptontwikkeling en uitvoering 360 graden campagnes<\/span><\/li>\n<\/ul>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|on|on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mvomarketingvibes.nl\/wp-content\/uploads\/2017\/01\/blob-merk.png” align=”right” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” sticky=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Positioneringsbouwstenen mobiel” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]
![](\"https:\/\/www.mvomarketingvibes.nl\/wp-content\/uploads\/2017\/01\/blob-2-3.png\")
<\/p>\n\nPositioneringsbouwstenen<\/strong><\/p>\n
- \n
- Merkpositionering versterken met maatschappelijke impact passend bij merk, maatschappij en consument<\/span><\/li>\n<\/ul>\n<\/div>\n
[\/et_pb_text][et_pb_text admin_label=”Innovatiebouwstenen mobiel” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]
![](\"https:\/\/www.mvomarketingvibes.nl\/wp-content\/uploads\/2017\/01\/blob-2-1-.png\")
<\/p>\n\nInnovatiebouwstenen<\/span><\/strong><\/p>\n
- \n
- Conceptontwikkeling nieuwe producten met propositie aansluitend bij de doelgroep<\/span><\/li>\n
- Bestaande productportfolio verduurzamen<\/span><\/li>\n<\/ul>\n<\/div>\n
[\/et_pb_text][et_pb_text admin_label=”Activatiebouwstenen mobiel” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]
![](\"https:\/\/www.mvomarketingvibes.nl\/wp-content\/uploads\/2017\/01\/blob-2-2.png\")
<\/p>\n\nActivatiebouwstenen<\/strong><\/p>\n
- \n
- De juiste snaar raken om de doelgroep in beweging te zetten<\/span><\/li>\n
- Conceptontwikkeling en uitvoering 360 graden campagnes<\/span><\/li>\n<\/ul>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”40px|||” custom_padding_tablet=”” custom_padding_phone=”0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mvomarketingvibes.nl\/wp-content\/uploads\/2017\/01\/divider-oranje.png” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” admin_label=”divider stippellijn” _builder_version=”3.23″ custom_margin=”||30px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” sticky=”off” always_center_on_mobile=”on” global_module=”152″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”workshops” _builder_version=”4.18.0″ custom_padding=”||0px|||” transparent_background=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” use_custom_width=”on” custom_width_px=”800px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”workshops” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” border_color_all=”#ffffff” border_style_all=”solid” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n
Workshops & Inspiratiesessies<\/h2>\n
Laat je inspireren met een MVO presentatie of workshop. Dit kan specifiek voor jouw bedrijf.<\/p>\n
In company<\/span><\/h3>\n
Inspiratiesessies<\/strong><\/p>\n
- \n
- MVO introductiepresentatie toegespitst op jouw branche \u2013 voor beginners<\/li>\n
- MVO inspiratiepresentatie \u2013 voor gevorderden<\/li>\n
- MVO trendpresentatie i.s.m. Peter Heshof van bureau Bloom<\/a><\/li>\n<\/ul>\n
Workshop<\/strong><\/p>\n
- Conceptontwikkeling en uitvoering 360 graden campagnes<\/span><\/li>\n<\/ul>\n<\/div>\n
- Bestaande productportfolio verduurzamen<\/span><\/li>\n<\/ul>\n<\/div>\n
- Conceptontwikkeling nieuwe producten met propositie aansluitend bij de doelgroep<\/span><\/li>\n
- Conceptontwikkeling en uitvoering 360 graden campagnes<\/span><\/li>\n<\/ul>\n<\/div>\n
- Bestaande productportfolio verduurzamen<\/span><\/li>\n<\/ul>\n<\/div>\n
- Conceptontwikkeling nieuwe duurzame producten met propositie aansluitend bij de doelgroep<\/span><\/li>\n
- Merkpositionering versterken met ‘societal brand purpose’ passend bij merk, maatschappij en consument<\/li>\n<\/ul>\n<\/div>\n
- Supply chain due diligence<\/span><\/li>\n
- MVO organisatie<\/span><\/li>\n
- Supply chain due diligence<\/span><\/li>\n
- MVO organisatie<\/span><\/li>\n